Charity On Top and AGI launch a larger charitable gift card platform

By AI, Created 5:22 PM UTC, May 18, 2026, /AGP/ – Charity On Top and Alternative Gifts International announced a strategic union on May 13, 2026, creating what they call the largest and longest-running charity gift card platform in the industry. The deal combines AGI’s 1980s-era catalog model with Charity On Top’s digital marketplace to expand donor access to vetted causes worldwide.

Why it matters: - The combined platform aims to make charitable giving easier for donors and more scalable for nonprofits. - The union pairs AGI’s legacy in the charity gift market with Charity On Top’s digital infrastructure. - The companies say the combined giving total exceeds $50 million, signaling meaningful scale in the charitable gift card space.

What happened: - Charity On Top and Alternative Gifts International announced a strategic union on May 13, 2026. - The partnership creates what the organizations describe as the largest and longest-running charity gift card platform of its kind. - The announcement was made in Pasadena, where both organizations are based.

The details: - AGI was founded in Pasadena in the 1980s and is credited with inventing the curated charitable gift catalog. - Charity On Top will integrate AGI’s curated model into its Impact Marketplace. - The marketplace is designed to let donors explore vetted causes and support nonprofits worldwide. - Key features include catalog-style discovery, digital marketplace functionality, multimedia storytelling, and interactive digital catalogs. - The combined platform gives donors access to more than two million local and global charities. - AGI says it has raised more than $38 million since the 1980s. - Charity On Top is a Pasadena-based nonprofit that offers gift cards, fiscal sponsorship, and donor-advised-style funds. - Charity On Top says it simplifies charitable giving and lets donors give anytime, anywhere. - AGI and Charity On Top both frame the partnership as a way to preserve the original model while expanding its reach.

Between the lines: - The deal is as much about narrative and heritage as it is about infrastructure. - AGI brings credibility as an originator in the category, while Charity On Top brings a broader digital platform and newer operating model. - The union could help charity gift cards compete more like consumer marketplaces, with richer discovery and more engagement.

What’s next: - Charity On Top will fold AGI’s curated approach into its digital giving platform. - The expanded marketplace is positioned to serve more donors and nonprofits across global causes. - Both groups are likely to lean on the combined legacy to grow awareness of charity gift cards as a giving tool.

The bottom line: - Charity On Top is using AGI’s long history in charitable gifting to build a bigger, more modern platform for donor-directed giving.